Selina Advance

Selina Advance

Selina Advance

Sales Force to fully custom platform for mortgage company.

5,000

Scaled case volume by 300%, handling 5,000+ cases per month

5,000

Scaled case volume by 300%, handling 5,000+ cases per month

5,000

Scaled case volume by 300%, handling 5,000+ cases per month

25%

Reduced underwriting errors by 25%, improving accuracy

25%

Reduced underwriting errors by 25%, improving accuracy

25%

Reduced underwriting errors by 25%, improving accuracy

$150M

Platform optimization directly contributed to closing a $150M Series B round

$150M

Platform optimization directly contributed to closing a $150M Series B round

$150M

Platform optimization directly contributed to closing a $150M Series B round

Team

Delivery manager, technical manager, lead designer, lead developer

What we did

Design

Custom Code

Deliverables

App

Website

Duration

24 weeks

Tech stack

Next j.s, Sanity, AWS.

Selina Advance is a financial service that provides flexible credit lines and loans secured against property in the UK. Currently scaling to become a $100M company, it allows homeowners to access funds based on their property equity, offering a more affordable alternative to traditional unsecured loans or credit.

Problem statement

Selina Advance’s existing Salesforce-based underwriting platform was creating a bottleneck for the underwriting department. A clunky user-experience, an inability to handle complex workflow and poor interoperability with third party tooling limited the department’s ability to reach KPIs that were crucial for it to close its Series B funding round.

Hypothesis

To accelerate case processing for underwriters, Rise needs to deliver a platform optimising the UX for established workflows while simultaneously enabling high levels of customisation through modularity to cater for third party integrations.

Solution

  • Rise worked with the in-house product team to map all established workflows and understand company data model structures to simplify future API integrations.

  • Rise mirrored the internal underwriting teams to find points points.

  • Figma prototypes were used heavily to test new ideas and get buy-in from internal stakeholders.

  • Rise delivered high-fidelity designs for an end-to-end custom underwriting platform that enabled Seline to scale case processing, enabling them to close a $150M Series B. 

  • As part of the delivery, Rise established continuous data collection and feedback processes, ensuring Selina’s tools could adapt with evolving business needs.

Selina Advance is a financial service that provides flexible credit lines and loans secured against property in the UK. Currently scaling to become a $100M company, it allows homeowners to access funds based on their property equity, offering a more affordable alternative to traditional unsecured loans or credit.

Read more

Selina Advance is a financial service that provides flexible credit lines and loans secured against property in the UK. Currently scaling to become a $100M company, it allows homeowners to access funds based on their property equity, offering a more affordable alternative to traditional unsecured loans or credit.

Problem statement

Selina Advance’s existing Salesforce-based underwriting platform was creating a bottleneck for the underwriting department. A clunky user-experience, an inability to handle complex workflow and poor interoperability with third party tooling limited the department’s ability to reach KPIs that were crucial for it to close its Series B funding round.

Hypothesis

To accelerate case processing for underwriters, Rise needs to deliver a platform optimising the UX for established workflows while simultaneously enabling high levels of customisation through modularity to cater for third party integrations.

Solution

  • Rise worked with the in-house product team to map all established workflows and understand company data model structures to simplify future API integrations.

  • Rise mirrored the internal underwriting teams to find points points.

  • Figma prototypes were used heavily to test new ideas and get buy-in from internal stakeholders.

  • Rise delivered high-fidelity designs for an end-to-end custom underwriting platform that enabled Seline to scale case processing, enabling them to close a $150M Series B. 

  • As part of the delivery, Rise established continuous data collection and feedback processes, ensuring Selina’s tools could adapt with evolving business needs.

Selina Advance is a financial service that provides flexible credit lines and loans secured against property in the UK. Currently scaling to become a $100M company, it allows homeowners to access funds based on their property equity, offering a more affordable alternative to traditional unsecured loans or credit.

Problem statement

Selina Advance’s existing Salesforce-based underwriting platform was creating a bottleneck for the underwriting department. A clunky user-experience, an inability to handle complex workflow and poor interoperability with third party tooling limited the department’s ability to reach KPIs that were crucial for it to close its Series B funding round.

Hypothesis

To accelerate case processing for underwriters, Rise needs to deliver a platform optimising the UX for established workflows while simultaneously enabling high levels of customisation through modularity to cater for third party integrations.

Solution

  • Rise worked with the in-house product team to map all established workflows and understand company data model structures to simplify future API integrations.

  • Rise mirrored the internal underwriting teams to find points points.

  • Figma prototypes were used heavily to test new ideas and get buy-in from internal stakeholders.

  • Rise delivered high-fidelity designs for an end-to-end custom underwriting platform that enabled Seline to scale case processing, enabling them to close a $150M Series B. 

  • As part of the delivery, Rise established continuous data collection and feedback processes, ensuring Selina’s tools could adapt with evolving business needs.

What Our Partners Say.

Watch video testimonials from our loyal partners

  • "I think you were really aware and understanding of the nature of client needs... that really didn't go unnoticed."

    Fred North, Creative Director – Koto.studio

 ex. DesignStudio

  • "I just showed the site and branding to the lead animator on Avatar, Fantastic 4, Call of Duty, and he LOVES it!"

    Fred North, Creative Director – Koto.studio

 ex. DesignStudio

  • “Rise did a great job at figuring out what was in our heads and bringing that to life. Wow — nicely done."


    Jeremiah Kittredge, Managing Director – OnlyOne ex. Democracy Builders

  • "Rise added an incredible amount of value from our side in such a short time... We earned a 50% increase in conversions."

    Chantal Gouvea Paulson, CEO – BlinkBid ex. IGC Partners

  • "They have an excellent talent pool and fast turnaround times."

    Daniel Braithwaite, Founder & CPO – Veremark ex. SapientRazorfish

  • "Rise over-delivered... they delivered exactly what we wanted and then some."

    Joe Pearl, Founder & CEO – POGO

  • "Rise has become our go-to for digital, product design and tech talent... We have trusted them with our most sensitive work."

    Johann Laeschke, CMO — Spitfire Ex. Koto Studio, AKQA

  • "Rise did a phenomenal job... We gave a lot of space and they designed a website that surpassed our expectations."

    Jessi Noel-Dodge, Production Coordinator – Explore55

  • "Rise did a phenomenal job... We gave a lot of space and they designed a website that surpassed our expectations."

    Jessi Noel-Dodge, Production Coordinator – Explore55

Get Results, Fast

Elevate your

Outcomes

We form long term partnership with business leaders, founders to enable them to add more design and development value with less.

Trusted by founders, agencies and scaleups — worldwide

Let’s go

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Blog

Rise Lisbon

Mercado de Ribeira

Av. 24 de Julho 1o andar

1200-479 Lisboa

Rise Amsterdam

Herengracht 124-128,

1015 BT Amsterdam,

Netherlands

What Our Partners Say.

Watch video testimonials from our loyal partners

  • "I think you were really aware and understanding of the nature of client needs... that really didn't go unnoticed."

    Fred North, Creative Director – Koto.studio

 ex. DesignStudio

  • "I just showed the site and branding to the lead animator on Avatar, Fantastic 4, Call of Duty, and he LOVES it!"

    Fred North, Creative Director – Koto.studio

 ex. DesignStudio

  • “Rise did a great job at figuring out what was in our heads and bringing that to life. Wow — nicely done."


    Jeremiah Kittredge, Managing Director – OnlyOne ex. Democracy Builders

  • "Rise's helped us through a very key blocker. Their workflow was brilliant - quick to adapt to our ever-changing needs. I’ve recommended them to two other founders."

    Johnny Quach, CPO/CMO – Hostel World ex. Match.com, TechStars

  • "Rise added an incredible amount of value from our side in such a short time... We earned a 50% increase in conversions."

    Chantal Gouvea Paulson, CEO – BlinkBid ex. IGC Partners

  • "They have an excellent talent pool and fast turnaround times."

    Daniel Braithwaite, Founder & CPO – Veremark ex. SapientRazorfish

  • "Rise over-delivered... they delivered exactly what we wanted and then some."

    Joe Pearl, Founder & CEO – POGO

  • "Rise has become our go-to for digital, product design and tech talent... We have trusted them with our most sensitive work."

    Johann Laeschke, CMO — Spitfire Ex. Koto Studio, AKQA

  • "Rise did a phenomenal job... We gave a lot of space and they designed a website that surpassed our expectations."

    Jessi Noel-Dodge, Production Coordinator – Explore55

Get Results, Fast

Elevate your

Outcomes

We form long term partnership with business leaders, founders to enable them to add more design and development value with less.

Trusted by founders, agencies and scaleups — worldwide

Let’s go

Add your details below so we can prepare for our discovery call with an expert

Your AI Partners

Case studies

Case studies

Services

Services

Pricing

Pricing

Capabilities

Capabilities

Blog

Blog

Rise Lisbon

Mercado de Ribeira

Av. 24 de Julho 1o andar

1200-479 Lisboa

Rise Amsterdam

Herengracht 124-128,

1015 BT Amsterdam,

Netherlands

What Our Partners Say.

Watch video testimonials from our loyal partners

  • "I think you were really aware and understanding of the nature of client needs... that really didn't go unnoticed."

    Fred North, Creative Director – Koto.studio

 ex. DesignStudio

  • "I just showed the site and branding to the lead animator on Avatar, Fantastic 4, Call of Duty, and he LOVES it!"

    Fred North, Creative Director – Koto.studio

 ex. DesignStudio

  • “Rise did a great job at figuring out what was in our heads and bringing that to life. Wow — nicely done."


    Jeremiah Kittredge, Managing Director – OnlyOne ex. Democracy Builders

  • "Rise added an incredible amount of value from our side in such a short time... We earned a 50% increase in conversions."

    Chantal Gouvea Paulson, CEO – BlinkBid ex. IGC Partners

  • "They have an excellent talent pool and fast turnaround times."

    Daniel Braithwaite, Founder & CPO – Veremark ex. SapientRazorfish

  • "Rise over-delivered... they delivered exactly what we wanted and then some."

    Joe Pearl, Founder & CEO – POGO

  • "Rise has become our go-to for digital, product design and tech talent... We have trusted them with our most sensitive work."

    Johann Laeschke, CMO — Spitfire Ex. Koto Studio, AKQA

  • "Rise did a phenomenal job... We gave a lot of space and they designed a website that surpassed our expectations."

    Jessi Noel-Dodge, Production Coordinator – Explore55

  • "Rise did a phenomenal job... We gave a lot of space and they designed a website that surpassed our expectations."

    Jessi Noel-Dodge, Production Coordinator – Explore55

Get Results, Fast

Elevate your

Outcomes

We form long term partnership with business leaders, founders to enable them to add more design and development value with less.

Let’s go

Add your details below so we can prepare for our discovery call with an expert

Trusted by founders, agencies and scaleups — worldwide

Your AI Partners

Case studies

Case studies

Services

Services

Pricing

Pricing

Capabilities

Capabilities

Blog

Blog

Rise Lisbon

Mercado de Ribeira

Av. 24 de Julho 1o andar

1200-479 Lisboa

Rise Amsterdam

Herengracht 124-128,

1015 BT Amsterdam,

Netherlands

Any questions? Jonny’s here to help.

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