Selina Advance
Selina Advance
Selina Advance
Sales Force to fully custom platform for mortgage company.
Scaled case volume by 300%, handling 5,000+ cases per month
Scaled case volume by 300%, handling 5,000+ cases per month
Scaled case volume by 300%, handling 5,000+ cases per month
Reduced underwriting errors by 25%, improving accuracy
Reduced underwriting errors by 25%, improving accuracy
Reduced underwriting errors by 25%, improving accuracy
Platform optimization directly contributed to closing a $150M Series B round
Platform optimization directly contributed to closing a $150M Series B round
Platform optimization directly contributed to closing a $150M Series B round
Team
Delivery manager, technical manager, lead designer, lead developer
What we did
Design
Custom Code
Deliverables
App
Website
Duration
24 weeks
Tech stack
Next j.s, Sanity, AWS.
Selina Advance is a financial service that provides flexible credit lines and loans secured against property in the UK. Currently scaling to become a $100M company, it allows homeowners to access funds based on their property equity, offering a more affordable alternative to traditional unsecured loans or credit.
Problem statement
Selina Advance’s existing Salesforce-based underwriting platform was creating a bottleneck for the underwriting department. A clunky user-experience, an inability to handle complex workflow and poor interoperability with third party tooling limited the department’s ability to reach KPIs that were crucial for it to close its Series B funding round.
Hypothesis
To accelerate case processing for underwriters, Rise needs to deliver a platform optimising the UX for established workflows while simultaneously enabling high levels of customisation through modularity to cater for third party integrations.
Solution
Rise worked with the in-house product team to map all established workflows and understand company data model structures to simplify future API integrations.
Rise mirrored the internal underwriting teams to find points points.
Figma prototypes were used heavily to test new ideas and get buy-in from internal stakeholders.
Rise delivered high-fidelity designs for an end-to-end custom underwriting platform that enabled Seline to scale case processing, enabling them to close a $150M Series B.
As part of the delivery, Rise established continuous data collection and feedback processes, ensuring Selina’s tools could adapt with evolving business needs.
Selina Advance is a financial service that provides flexible credit lines and loans secured against property in the UK. Currently scaling to become a $100M company, it allows homeowners to access funds based on their property equity, offering a more affordable alternative to traditional unsecured loans or credit.
Read more
Selina Advance is a financial service that provides flexible credit lines and loans secured against property in the UK. Currently scaling to become a $100M company, it allows homeowners to access funds based on their property equity, offering a more affordable alternative to traditional unsecured loans or credit.
Problem statement
Selina Advance’s existing Salesforce-based underwriting platform was creating a bottleneck for the underwriting department. A clunky user-experience, an inability to handle complex workflow and poor interoperability with third party tooling limited the department’s ability to reach KPIs that were crucial for it to close its Series B funding round.
Hypothesis
To accelerate case processing for underwriters, Rise needs to deliver a platform optimising the UX for established workflows while simultaneously enabling high levels of customisation through modularity to cater for third party integrations.
Solution
Rise worked with the in-house product team to map all established workflows and understand company data model structures to simplify future API integrations.
Rise mirrored the internal underwriting teams to find points points.
Figma prototypes were used heavily to test new ideas and get buy-in from internal stakeholders.
Rise delivered high-fidelity designs for an end-to-end custom underwriting platform that enabled Seline to scale case processing, enabling them to close a $150M Series B.
As part of the delivery, Rise established continuous data collection and feedback processes, ensuring Selina’s tools could adapt with evolving business needs.
Selina Advance is a financial service that provides flexible credit lines and loans secured against property in the UK. Currently scaling to become a $100M company, it allows homeowners to access funds based on their property equity, offering a more affordable alternative to traditional unsecured loans or credit.
Problem statement
Selina Advance’s existing Salesforce-based underwriting platform was creating a bottleneck for the underwriting department. A clunky user-experience, an inability to handle complex workflow and poor interoperability with third party tooling limited the department’s ability to reach KPIs that were crucial for it to close its Series B funding round.
Hypothesis
To accelerate case processing for underwriters, Rise needs to deliver a platform optimising the UX for established workflows while simultaneously enabling high levels of customisation through modularity to cater for third party integrations.
Solution
Rise worked with the in-house product team to map all established workflows and understand company data model structures to simplify future API integrations.
Rise mirrored the internal underwriting teams to find points points.
Figma prototypes were used heavily to test new ideas and get buy-in from internal stakeholders.
Rise delivered high-fidelity designs for an end-to-end custom underwriting platform that enabled Seline to scale case processing, enabling them to close a $150M Series B.
As part of the delivery, Rise established continuous data collection and feedback processes, ensuring Selina’s tools could adapt with evolving business needs.
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We form long term partnership with business leaders, founders to enable them to add more design and development value with less.
Trusted by founders, agencies and scaleups — worldwide
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Rise Lisbon
Mercado de Ribeira Av. 24 de Julho 1o andar 1200-479 Lisboa
We form long term partnership with business leaders, founders to enable them to add more design and development value with less.
Trusted by founders, agencies and scaleups — worldwide
Let’s go
Add your details below so we can prepare for our discovery call with an expert
Your AI Partners
Rise Lisbon
Mercado de Ribeira Av. 24 de Julho 1o andar 1200-479 Lisboa
We form long term partnership with business leaders, founders to enable them to add more design and development value with less.
Let’s go
Add your details below so we can prepare for our discovery call with an expert
Trusted by founders, agencies and scaleups — worldwide
Your AI Partners
Rise Lisbon
Mercado de Ribeira Av. 24 de Julho 1o andar 1200-479 Lisboa
We form long term partnership with business leaders, founders to enable them to add more design and development value with less.
Trusted by founders, agencies and scaleups — worldwide
Let’s go
Add your details below so we can prepare for our discovery call with an expert
Your AI Partners
Rise Lisbon
Mercado de Ribeira Av. 24 de Julho 1o andar 1200-479 Lisboa