PixitMedia
PixitMedia
PixitMedia
Moving from a tech first to a user first organisation through design.
Improved Onboarding Process for a fintech startup
Improved Onboarding Process for a fintech startup
Improved Onboarding Process for a fintech startup
Unified multiple apps into one platform, improving scalability
Unified multiple apps into one platform, improving scalability
Unified multiple apps into one platform, improving scalability
Increased NPS from 3.1 to 4.5 stars after the redesign
Increased NPS from 3.1 to 4.5 stars after the redesign
Increased NPS from 3.1 to 4.5 stars after the redesign
Team
Design director, lead designer.
What we did
Design
Deliverables
App
Website
Duration
34 weeks
Tech stack
Figma
Pixit Media users faced increasing tool complexity and clunky navigation as they navigated multiple apps that had been developed during Pixit’s impressive growth. A fragmented user experience was hindering Pixit’s scalability and market competitiveness.
Problem statement
Pixit Media users faced increasing tool complexity and clunky navigation as they navigated multiple apps that had been developed during Pixit’s impressive growth. A fragmented user experience was hindering Pixit’s scalability and market competitiveness.
Hypothesis
A full product redesign from a user-first perspective will create a more unified user experience, enhancing Pixit’s growth by reducing churn from existing users and simplifying onboarding for new users.
Solution
Pixit Media’s product was highly technical, meaning Rise needed to work closely with existing users to build empathy, map workflows end-to-end and uncover pain-points.
Rise used a jobs-to-be-done approach while conducting extensive user interviews to emphasise the product’s core value drivers
Consistent weekly meetings and a single point of contact were integrated into Pixit’s schedule, empowering stakeholders with clear communication on tech and product trade-offs.
Rise tested numerous Figma wireframe prototypes with user groups to refine the product, ensuring seamless flows between different Pixit services.
Pixit’s Net Promoter Score rose from 3.1 to 4.5 stars, and customer assistance needs decreased by 55% within a year of the launch thanks to Pixits shift from a tech-first to a user-first approach.
Pixit Media users faced increasing tool complexity and clunky navigation as they navigated multiple apps that had been developed during Pixit’s impressive growth. A fragmented user experience was hindering Pixit’s scalability and market competitiveness.
Read more
Pixit Media users faced increasing tool complexity and clunky navigation as they navigated multiple apps that had been developed during Pixit’s impressive growth. A fragmented user experience was hindering Pixit’s scalability and market competitiveness.
Problem statement
Pixit Media users faced increasing tool complexity and clunky navigation as they navigated multiple apps that had been developed during Pixit’s impressive growth. A fragmented user experience was hindering Pixit’s scalability and market competitiveness.
Hypothesis
A full product redesign from a user-first perspective will create a more unified user experience, enhancing Pixit’s growth by reducing churn from existing users and simplifying onboarding for new users.
Solution
Pixit Media’s product was highly technical, meaning Rise needed to work closely with existing users to build empathy, map workflows end-to-end and uncover pain-points.
Rise used a jobs-to-be-done approach while conducting extensive user interviews to emphasise the product’s core value drivers
Consistent weekly meetings and a single point of contact were integrated into Pixit’s schedule, empowering stakeholders with clear communication on tech and product trade-offs.
Rise tested numerous Figma wireframe prototypes with user groups to refine the product, ensuring seamless flows between different Pixit services.
Pixit’s Net Promoter Score rose from 3.1 to 4.5 stars, and customer assistance needs decreased by 55% within a year of the launch thanks to Pixits shift from a tech-first to a user-first approach.
Pixit Media users faced increasing tool complexity and clunky navigation as they navigated multiple apps that had been developed during Pixit’s impressive growth. A fragmented user experience was hindering Pixit’s scalability and market competitiveness.
Problem statement
Pixit Media users faced increasing tool complexity and clunky navigation as they navigated multiple apps that had been developed during Pixit’s impressive growth. A fragmented user experience was hindering Pixit’s scalability and market competitiveness.
Hypothesis
A full product redesign from a user-first perspective will create a more unified user experience, enhancing Pixit’s growth by reducing churn from existing users and simplifying onboarding for new users.
Solution
Pixit Media’s product was highly technical, meaning Rise needed to work closely with existing users to build empathy, map workflows end-to-end and uncover pain-points.
Rise used a jobs-to-be-done approach while conducting extensive user interviews to emphasise the product’s core value drivers
Consistent weekly meetings and a single point of contact were integrated into Pixit’s schedule, empowering stakeholders with clear communication on tech and product trade-offs.
Rise tested numerous Figma wireframe prototypes with user groups to refine the product, ensuring seamless flows between different Pixit services.
Pixit’s Net Promoter Score rose from 3.1 to 4.5 stars, and customer assistance needs decreased by 55% within a year of the launch thanks to Pixits shift from a tech-first to a user-first approach.
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We form long term partnership with business leaders, founders to enable them to add more design and development value with less.
Trusted by founders, agencies and scaleups — worldwide
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Rise Lisbon
Mercado de Ribeira Av. 24 de Julho 1o andar 1200-479 Lisboa
We form long term partnership with business leaders, founders to enable them to add more design and development value with less.
Trusted by founders, agencies and scaleups — worldwide
Let’s go
Add your details below so we can prepare for our discovery call with an expert
Your AI Partners
Rise Lisbon
Mercado de Ribeira Av. 24 de Julho 1o andar 1200-479 Lisboa
We form long term partnership with business leaders, founders to enable them to add more design and development value with less.
Let’s go
Add your details below so we can prepare for our discovery call with an expert
Trusted by founders, agencies and scaleups — worldwide
Your AI Partners
Rise Lisbon
Mercado de Ribeira Av. 24 de Julho 1o andar 1200-479 Lisboa
We form long term partnership with business leaders, founders to enable them to add more design and development value with less.
Trusted by founders, agencies and scaleups — worldwide
Let’s go
Add your details below so we can prepare for our discovery call with an expert
Your AI Partners
Rise Lisbon
Mercado de Ribeira Av. 24 de Julho 1o andar 1200-479 Lisboa