Only.one
Only.one
Only.one
We created a webapp to save the worlds oceans.
Over 3 million actions for ocean conservation taken
Over 3 million actions for ocean conservation taken
Over 3 million actions for ocean conservation taken
Over 70% of users participated in at least one Conservation Mission
Over 70% of users participated in at least one Conservation Mission
Over 70% of users participated in at least one Conservation Mission
Amount saved per month compared to a payroll hire
Amount saved per month compared to a payroll hire
Amount saved per month compared to a payroll hire




Team
Lead designer, design director, technical manager, designer, developer.
What we did
Design
Brand
Custom Code
Deliverables
App
Website
Duration
15 weeks
Tech stack
Figma
With over 7M Instagram followers, renowned wildlife photographer, Paul Nicklen founded Only One to enable his followers to have greater impact on the world oceans.
Problem statement
Only.one needs to transform its substantial but passive Instagram following into an active and engaged community, as users currently lack the tools and opportunities to take meaningful action toward ocean conservation.
Hypothesis
To drive greater impact, Only One must create a platform that empowers users to feel a sense of agency and responsibility for global ocean health, fostering deeper involvement in conservation initiatives and increasing platform engagement.
Solution
In close partnership with Only One's team, Rise initiated a collaborative process to develop an engaging platform. Through workshopping, ideating, and iterating on a product solution, we enabled members to discover and engage in conservation missions. Weekly meetings and a single point of contact facilitated seamless integration into their internal schedule, while lean software delivery methods ensured agility in our approach.
During the Discovery phase, we conducted a three-day workshop in Lisbon, using the Google Sprint method to generate ideas from all stakeholders.
Our design team then focused on a user-centered process to refine the core product experience, identify monetization potential, and establish growth loops. The resulting web app empowered users to act on issues they cared about, providing real-time results and enhancing community sharing.
With over 7M Instagram followers, renowned wildlife photographer, Paul Nicklen founded Only One to enable his followers to have greater impact on the world oceans.
Read more
With over 7M Instagram followers, renowned wildlife photographer, Paul Nicklen founded Only One to enable his followers to have greater impact on the world oceans.
Problem statement
Only.one needs to transform its substantial but passive Instagram following into an active and engaged community, as users currently lack the tools and opportunities to take meaningful action toward ocean conservation.
Hypothesis
To drive greater impact, Only One must create a platform that empowers users to feel a sense of agency and responsibility for global ocean health, fostering deeper involvement in conservation initiatives and increasing platform engagement.
Solution
In close partnership with Only One's team, Rise initiated a collaborative process to develop an engaging platform. Through workshopping, ideating, and iterating on a product solution, we enabled members to discover and engage in conservation missions. Weekly meetings and a single point of contact facilitated seamless integration into their internal schedule, while lean software delivery methods ensured agility in our approach.
During the Discovery phase, we conducted a three-day workshop in Lisbon, using the Google Sprint method to generate ideas from all stakeholders.
Our design team then focused on a user-centered process to refine the core product experience, identify monetization potential, and establish growth loops. The resulting web app empowered users to act on issues they cared about, providing real-time results and enhancing community sharing.
With over 7M Instagram followers, renowned wildlife photographer, Paul Nicklen founded Only One to enable his followers to have greater impact on the world oceans.
Problem statement
Only.one needs to transform its substantial but passive Instagram following into an active and engaged community, as users currently lack the tools and opportunities to take meaningful action toward ocean conservation.
Hypothesis
To drive greater impact, Only One must create a platform that empowers users to feel a sense of agency and responsibility for global ocean health, fostering deeper involvement in conservation initiatives and increasing platform engagement.
Solution
In close partnership with Only One's team, Rise initiated a collaborative process to develop an engaging platform. Through workshopping, ideating, and iterating on a product solution, we enabled members to discover and engage in conservation missions. Weekly meetings and a single point of contact facilitated seamless integration into their internal schedule, while lean software delivery methods ensured agility in our approach.
During the Discovery phase, we conducted a three-day workshop in Lisbon, using the Google Sprint method to generate ideas from all stakeholders.
Our design team then focused on a user-centered process to refine the core product experience, identify monetization potential, and establish growth loops. The resulting web app empowered users to act on issues they cared about, providing real-time results and enhancing community sharing.

Any questions? Jonny’s here to help.
We form long term partnership with business leaders, founders to enable them to add more design and development value with less.
Trusted by founders, agencies and scaleups — worldwide
Let’s go
Add your details below so we can prepare for our discovery call with an expert
Your AI Partners
Rise Lisbon
Mercado de Ribeira Av. 24 de Julho 1o andar 1200-479 Lisboa
We form long term partnership with business leaders, founders to enable them to add more design and development value with less.
Trusted by founders, agencies and scaleups — worldwide
Let’s go
Add your details below so we can prepare for our discovery call with an expert
Your AI Partners
Rise Lisbon
Mercado de Ribeira Av. 24 de Julho 1o andar 1200-479 Lisboa
We form long term partnership with business leaders, founders to enable them to add more design and development value with less.
Let’s go
Add your details below so we can prepare for our discovery call with an expert
Trusted by founders, agencies and scaleups — worldwide
Your AI Partners
Rise Lisbon
Mercado de Ribeira Av. 24 de Julho 1o andar 1200-479 Lisboa
We form long term partnership with business leaders, founders to enable them to add more design and development value with less.
Trusted by founders, agencies and scaleups — worldwide
Let’s go
Add your details below so we can prepare for our discovery call with an expert
Your AI Partners
Rise Lisbon
Mercado de Ribeira Av. 24 de Julho 1o andar 1200-479 Lisboa