Founderful
Founderful
Founderful
We enabled the Swiss VC firm community of founders to launch, fast.
Raise in traffic after launch of new site
Raise in traffic after launch of new site
Raise in traffic after launch of new site
Projects for world-leading tech focused branding agency
Projects for world-leading tech focused branding agency
Projects for world-leading tech focused branding agency
Amount saved per month compared to an average payroll hire
Amount saved per month compared to an average payroll hire
Amount saved per month compared to an average payroll hire




Team
Delivery manager, technical manager, designer, developer
What we did
Custom Code
Deliverables
Website
Duration
13 weeks
Tech stack
Next.js, Sanity, Tailwind CSS
Founderful is the new brand name, for the Swiss VC company formerly known as, Wingman. The growing, founder-focused VC worked with Koto as the branding agency and Koto partnered with Rise to bring the websites to life.
Problem statement
Koto is renowned as one of the world leading branding agencies working for tech clients such as Discord, Whatsapp., Google Gemini as well as smaller early stage startups. Koto needed a trusted tech partner to bring their designs to life and work directly with the client to integrate the digital materials into their company ecosystem.
Hypothesis
Highlighting the founders will increase engagement with Founderful’s community-focused strategy. If paired with a scalable media system, the team can easily adjust the brand’s messaging to attract and connect with new members.
Solution
Rise worked closely with Founderful and Koto to ensure that the technical delivery exactly mirrored their shared vision for the rebranding.
A custom solution was developed leveraging Next.js for web and mobile interoperability, and Sanity for a seamless content management system. To ensure scalability, Rise implemented shared component libraries to streamline development and conducted rigorous unit and integration testing to ensure consistent performance across all browsers and devices.
Alongside technical delivery, Rise created custom animations to bring Koto’s designs to life. Following the implementation of a flexible and user-friendly content management system, Rise conducted training with Founderful’s teams to ensure the full-functionality of Sanity was exploited.
Founderful is the new brand name, for the Swiss VC company formerly known as, Wingman. The growing, founder-focused VC worked with Koto as the branding agency and Koto partnered with Rise to bring the websites to life.
Read more
Founderful is the new brand name, for the Swiss VC company formerly known as, Wingman. The growing, founder-focused VC worked with Koto as the branding agency and Koto partnered with Rise to bring the websites to life.
Problem statement
Koto is renowned as one of the world leading branding agencies working for tech clients such as Discord, Whatsapp., Google Gemini as well as smaller early stage startups. Koto needed a trusted tech partner to bring their designs to life and work directly with the client to integrate the digital materials into their company ecosystem.
Hypothesis
Highlighting the founders will increase engagement with Founderful’s community-focused strategy. If paired with a scalable media system, the team can easily adjust the brand’s messaging to attract and connect with new members.
Solution
Rise worked closely with Founderful and Koto to ensure that the technical delivery exactly mirrored their shared vision for the rebranding.
A custom solution was developed leveraging Next.js for web and mobile interoperability, and Sanity for a seamless content management system. To ensure scalability, Rise implemented shared component libraries to streamline development and conducted rigorous unit and integration testing to ensure consistent performance across all browsers and devices.
Alongside technical delivery, Rise created custom animations to bring Koto’s designs to life. Following the implementation of a flexible and user-friendly content management system, Rise conducted training with Founderful’s teams to ensure the full-functionality of Sanity was exploited.
Founderful is the new brand name, for the Swiss VC company formerly known as, Wingman. The growing, founder-focused VC worked with Koto as the branding agency and Koto partnered with Rise to bring the websites to life.
Problem statement
Koto is renowned as one of the world leading branding agencies working for tech clients such as Discord, Whatsapp., Google Gemini as well as smaller early stage startups. Koto needed a trusted tech partner to bring their designs to life and work directly with the client to integrate the digital materials into their company ecosystem.
Hypothesis
Highlighting the founders will increase engagement with Founderful’s community-focused strategy. If paired with a scalable media system, the team can easily adjust the brand’s messaging to attract and connect with new members.
Solution
Rise worked closely with Founderful and Koto to ensure that the technical delivery exactly mirrored their shared vision for the rebranding.
A custom solution was developed leveraging Next.js for web and mobile interoperability, and Sanity for a seamless content management system. To ensure scalability, Rise implemented shared component libraries to streamline development and conducted rigorous unit and integration testing to ensure consistent performance across all browsers and devices.
Alongside technical delivery, Rise created custom animations to bring Koto’s designs to life. Following the implementation of a flexible and user-friendly content management system, Rise conducted training with Founderful’s teams to ensure the full-functionality of Sanity was exploited.
World-class online touch points, heroing founders, will encourage greater engagement for Founderful’s new community-first strategy, and if complemented by a highly scalable media management system will enable the team to continuously tailor their new brand image to appeal to new members.
The website’s bold color palette combined with striking photography creates a distinctly human, design-centric aesthetic. This approach not only captures attention but also conveys a sense of personality and authenticity, ensuring the brand feels approachable and visually memorable.

Any questions? Jonny’s here to help.
We form long term partnership with business leaders, founders to enable them to add more design and development value with less.
Trusted by founders, agencies and scaleups — worldwide
Let’s go
Add your details below so we can prepare for our discovery call with an expert
Your AI Partners
Rise Lisbon
Mercado de Ribeira Av. 24 de Julho 1o andar 1200-479 Lisboa
We form long term partnership with business leaders, founders to enable them to add more design and development value with less.
Trusted by founders, agencies and scaleups — worldwide
Let’s go
Add your details below so we can prepare for our discovery call with an expert
Your AI Partners
Rise Lisbon
Mercado de Ribeira Av. 24 de Julho 1o andar 1200-479 Lisboa
We form long term partnership with business leaders, founders to enable them to add more design and development value with less.
Let’s go
Add your details below so we can prepare for our discovery call with an expert
Trusted by founders, agencies and scaleups — worldwide
Your AI Partners
Rise Lisbon
Mercado de Ribeira Av. 24 de Julho 1o andar 1200-479 Lisboa
We form long term partnership with business leaders, founders to enable them to add more design and development value with less.
Trusted by founders, agencies and scaleups — worldwide
Let’s go
Add your details below so we can prepare for our discovery call with an expert
Your AI Partners
Rise Lisbon
Mercado de Ribeira Av. 24 de Julho 1o andar 1200-479 Lisboa