Team

Delivery manager, technical manager, lead designer, lead developer

What we did

Design

Custom Code

Deliverables

Website

App

Duration

3 weeks

Tech stack

Next j.s, Webflow, Sanity

Selina Advance is a financial service that provides flexible credit lines and loans secured against property in the UK. Currently scaling to become a $100M company, it allows homeowners to access funds based on their property equity, offering a more affordable alternative to traditional unsecured loans or credit.

Problem statement

Selina Advance’s existing Salesforce-based underwriting platform was creating a bottleneck for the underwriting department. A clunky user-experience, an inability to handle complex workflow and poor interoperability with third party tooling limited the department’s ability to reach KPIs that were crucial for it to close its Series B funding round.

Hypothesis

To accelerate case processing for underwriters, Rise needs to design a platform optimising the UX for established workflows while simultaneously enabling high levels of customisation through modularity to cater for third party integrations.

Solution

  • Rise worked with the in-house product team to map all established workflows and understand company data model structures to simplify future API integrations.

  • Rise mirrored the internal underwriting teams to find points points.

  • Figma prototypes were used heavily to test new ideas and get buy-in from internal stakeholders.

  • Rise delivered high-fidelity designs for an end-to-end custom underwriting platform that enabled Seline to scale case processing, enabling them to close a $150M Series B. 

  • As part of the delivery, Rise established continuous data collection and feedback processes, ensuring Selina’s tools could adapt with evolving business needs.

“The team levelled-up our entire infrastructure, helped us think visually, iterate and simplify our solutions.”

Orlando Hutchings
Product Manager, Selina Finance.

Selina Advance is a financial service that provides flexible credit lines and loans secured against property in the UK. Currently scaling to become a $100M company, it allows homeowners to access funds based on their property equity, offering a more affordable alternative to traditional unsecured loans or credit.

Problem statement

Selina Advance’s existing Salesforce-based underwriting platform was creating a bottleneck for the underwriting department. A clunky user-experience, an inability to handle complex workflow and poor interoperability with third party tooling limited the department’s ability to reach KPIs that were crucial for it to close its Series B funding round.

Hypothesis

To accelerate case processing for underwriters, Rise needs to design a platform optimising the UX for established workflows while simultaneously enabling high levels of customisation through modularity to cater for third party integrations.

Solution

  • Rise worked with the in-house product team to map all established workflows and understand company data model structures to simplify future API integrations.

  • Rise mirrored the internal underwriting teams to find points points.

  • Figma prototypes were used heavily to test new ideas and get buy-in from internal stakeholders.

  • Rise delivered high-fidelity designs for an end-to-end custom underwriting platform that enabled Seline to scale case processing, enabling them to close a $150M Series B. 

  • As part of the delivery, Rise established continuous data collection and feedback processes, ensuring Selina’s tools could adapt with evolving business needs.

“The team levelled-up our entire infrastructure, helped us think visually, iterate and simplify our solutions.”

Orlando Hutchings
Product Manager, Selina Finance.

Selina Advance is a financial service that provides flexible credit lines and loans secured against property in the UK. Currently scaling to become a $100M company, it allows homeowners to access funds based on their property equity, offering a more affordable alternative to traditional unsecured loans or credit.

Problem statement

Selina Advance’s existing Salesforce-based underwriting platform was creating a bottleneck for the underwriting department. A clunky user-experience, an inability to handle complex workflow and poor interoperability with third party tooling limited the department’s ability to reach KPIs that were crucial for it to close its Series B funding round.

Hypothesis

To accelerate case processing for underwriters, Rise needs to design a platform optimising the UX for established workflows while simultaneously enabling high levels of customisation through modularity to cater for third party integrations.

Solution

  • Rise worked with the in-house product team to map all established workflows and understand company data model structures to simplify future API integrations.

  • Rise mirrored the internal underwriting teams to find points points.

  • Figma prototypes were used heavily to test new ideas and get buy-in from internal stakeholders.

  • Rise delivered high-fidelity designs for an end-to-end custom underwriting platform that enabled Seline to scale case processing, enabling them to close a $150M Series B. 

  • As part of the delivery, Rise established continuous data collection and feedback processes, ensuring Selina’s tools could adapt with evolving business needs.

“The team levelled-up our entire infrastructure, helped us think visually, iterate and simplify our solutions.”

Orlando Hutchings
Product Manager, Selina Finance.

Selina Advance is a financial service that provides flexible credit lines and loans secured against property in the UK. Currently scaling to become a $100M company, it allows homeowners to access funds based on their property equity, offering a more affordable alternative to traditional unsecured loans or credit.

Problem statement

Selina Advance’s existing Salesforce-based underwriting platform was creating a bottleneck for the underwriting department. A clunky user-experience, an inability to handle complex workflow and poor interoperability with third party tooling limited the department’s ability to reach KPIs that were crucial for it to close its Series B funding round.

Hypothesis

To accelerate case processing for underwriters, Rise needs to design a platform optimising the UX for established workflows while simultaneously enabling high levels of customisation through modularity to cater for third party integrations.

Solution

  • Rise worked with the in-house product team to map all established workflows and understand company data model structures to simplify future API integrations.

  • Rise mirrored the internal underwriting teams to find points points.

  • Figma prototypes were used heavily to test new ideas and get buy-in from internal stakeholders.

  • Rise delivered high-fidelity designs for an end-to-end custom underwriting platform that enabled Seline to scale case processing, enabling them to close a $150M Series B. 

  • As part of the delivery, Rise established continuous data collection and feedback processes, ensuring Selina’s tools could adapt with evolving business needs.

“The team levelled-up our entire infrastructure, helped us think visually, iterate and simplify our solutions.”

Orlando Hutchings
Product Manager, Selina Finance.

Selina Advance is a financial service that provides flexible credit lines and loans secured against property in the UK. Currently scaling to become a $100M company, it allows homeowners to access funds based on their property equity, offering a more affordable alternative to traditional unsecured loans or credit.

Problem statement

Selina Advance’s existing Salesforce-based underwriting platform was creating a bottleneck for the underwriting department. A clunky user-experience, an inability to handle complex workflow and poor interoperability with third party tooling limited the department’s ability to reach KPIs that were crucial for it to close its Series B funding round.

Hypothesis

To accelerate case processing for underwriters, Rise needs to design a platform optimising the UX for established workflows while simultaneously enabling high levels of customisation through modularity to cater for third party integrations.

Solution

  • Rise worked with the in-house product team to map all established workflows and understand company data model structures to simplify future API integrations.

  • Rise mirrored the internal underwriting teams to find points points.

  • Figma prototypes were used heavily to test new ideas and get buy-in from internal stakeholders.

  • Rise delivered high-fidelity designs for an end-to-end custom underwriting platform that enabled Seline to scale case processing, enabling them to close a $150M Series B. 

  • As part of the delivery, Rise established continuous data collection and feedback processes, ensuring Selina’s tools could adapt with evolving business needs.

“The team levelled-up our entire infrastructure, helped us think visually, iterate and simplify our solutions.”

Orlando Hutchings
Product Manager, Selina Finance.

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