Case study
Selina Advance
Sales Force to fully custom platform for mortgage company.
5,000
Scaled case volume by 300%, handling 5,000+ cases per month
25%
Reduced underwriting errors by 25%, improving accuracy
$150M
Platform optimization directly contributed to closing a $150M Series B round
Team
Delivery manager, technical manager, lead designer, lead developer
What we did
Design
Custom Code
Deliverables
Website
App
Duration
24 weeks
Tech stack
Next j.s, Sanity, AWS.
Selina Advance is a financial service that provides flexible credit lines and loans secured against property in the UK. Currently scaling to become a $100M company, it allows homeowners to access funds based on their property equity, offering a more affordable alternative to traditional unsecured loans or credit.
Problem statement
Selina Advance’s existing Salesforce-based underwriting platform was creating a bottleneck for the underwriting department. A clunky user-experience, an inability to handle complex workflow and poor interoperability with third party tooling limited the department’s ability to reach KPIs that were crucial for it to close its Series B funding round.
Hypothesis
To accelerate case processing for underwriters, Rise needs to deliver a platform optimising the UX for established workflows while simultaneously enabling high levels of customisation through modularity to cater for third party integrations.
Solution
Rise worked with the in-house product team to map all established workflows and understand company data model structures to simplify future API integrations.
Rise mirrored the internal underwriting teams to find points points.
Figma prototypes were used heavily to test new ideas and get buy-in from internal stakeholders.
Rise delivered high-fidelity designs for an end-to-end custom underwriting platform that enabled Seline to scale case processing, enabling them to close a $150M Series B.
As part of the delivery, Rise established continuous data collection and feedback processes, ensuring Selina’s tools could adapt with evolving business needs.
Selina Advance is a financial service that provides flexible credit lines and loans secured against property in the UK. Currently scaling to become a $100M company, it allows homeowners to access funds based on their property equity, offering a more affordable alternative to traditional unsecured loans or credit.
Problem statement
Selina Advance’s existing Salesforce-based underwriting platform was creating a bottleneck for the underwriting department. A clunky user-experience, an inability to handle complex workflow and poor interoperability with third party tooling limited the department’s ability to reach KPIs that were crucial for it to close its Series B funding round.
Hypothesis
To accelerate case processing for underwriters, Rise needs to deliver a platform optimising the UX for established workflows while simultaneously enabling high levels of customisation through modularity to cater for third party integrations.
Solution
Rise worked with the in-house product team to map all established workflows and understand company data model structures to simplify future API integrations.
Rise mirrored the internal underwriting teams to find points points.
Figma prototypes were used heavily to test new ideas and get buy-in from internal stakeholders.
Rise delivered high-fidelity designs for an end-to-end custom underwriting platform that enabled Seline to scale case processing, enabling them to close a $150M Series B.
As part of the delivery, Rise established continuous data collection and feedback processes, ensuring Selina’s tools could adapt with evolving business needs.
Selina Advance is a financial service that provides flexible credit lines and loans secured against property in the UK. Currently scaling to become a $100M company, it allows homeowners to access funds based on their property equity, offering a more affordable alternative to traditional unsecured loans or credit.
Problem statement
Selina Advance’s existing Salesforce-based underwriting platform was creating a bottleneck for the underwriting department. A clunky user-experience, an inability to handle complex workflow and poor interoperability with third party tooling limited the department’s ability to reach KPIs that were crucial for it to close its Series B funding round.
Hypothesis
To accelerate case processing for underwriters, Rise needs to deliver a platform optimising the UX for established workflows while simultaneously enabling high levels of customisation through modularity to cater for third party integrations.
Solution
Rise worked with the in-house product team to map all established workflows and understand company data model structures to simplify future API integrations.
Rise mirrored the internal underwriting teams to find points points.
Figma prototypes were used heavily to test new ideas and get buy-in from internal stakeholders.
Rise delivered high-fidelity designs for an end-to-end custom underwriting platform that enabled Seline to scale case processing, enabling them to close a $150M Series B.
As part of the delivery, Rise established continuous data collection and feedback processes, ensuring Selina’s tools could adapt with evolving business needs.
Selina Advance is a financial service that provides flexible credit lines and loans secured against property in the UK. Currently scaling to become a $100M company, it allows homeowners to access funds based on their property equity, offering a more affordable alternative to traditional unsecured loans or credit.
Problem statement
Selina Advance’s existing Salesforce-based underwriting platform was creating a bottleneck for the underwriting department. A clunky user-experience, an inability to handle complex workflow and poor interoperability with third party tooling limited the department’s ability to reach KPIs that were crucial for it to close its Series B funding round.
Hypothesis
To accelerate case processing for underwriters, Rise needs to deliver a platform optimising the UX for established workflows while simultaneously enabling high levels of customisation through modularity to cater for third party integrations.
Solution
Rise worked with the in-house product team to map all established workflows and understand company data model structures to simplify future API integrations.
Rise mirrored the internal underwriting teams to find points points.
Figma prototypes were used heavily to test new ideas and get buy-in from internal stakeholders.
Rise delivered high-fidelity designs for an end-to-end custom underwriting platform that enabled Seline to scale case processing, enabling them to close a $150M Series B.
As part of the delivery, Rise established continuous data collection and feedback processes, ensuring Selina’s tools could adapt with evolving business needs.
Selina Advance is a financial service that provides flexible credit lines and loans secured against property in the UK. Currently scaling to become a $100M company, it allows homeowners to access funds based on their property equity, offering a more affordable alternative to traditional unsecured loans or credit.
Problem statement
Selina Advance’s existing Salesforce-based underwriting platform was creating a bottleneck for the underwriting department. A clunky user-experience, an inability to handle complex workflow and poor interoperability with third party tooling limited the department’s ability to reach KPIs that were crucial for it to close its Series B funding round.
Hypothesis
To accelerate case processing for underwriters, Rise needs to deliver a platform optimising the UX for established workflows while simultaneously enabling high levels of customisation through modularity to cater for third party integrations.
Solution
Rise worked with the in-house product team to map all established workflows and understand company data model structures to simplify future API integrations.
Rise mirrored the internal underwriting teams to find points points.
Figma prototypes were used heavily to test new ideas and get buy-in from internal stakeholders.
Rise delivered high-fidelity designs for an end-to-end custom underwriting platform that enabled Seline to scale case processing, enabling them to close a $150M Series B.
As part of the delivery, Rise established continuous data collection and feedback processes, ensuring Selina’s tools could adapt with evolving business needs.
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Herengracht 124-128,
1015 BT Amsterdam,
Netherlands
Your AI Partners
Rise Lisbon
Mercado de Ribeira
Av. 24 de Julho 1o andar
1200-479 Lisboa
Rise Amsterdam
Herengracht 124-128,
1015 BT Amsterdam,
Netherlands
Your AI Partners
Rise Lisbon
Mercado de Ribeira
Av. 24 de Julho 1o andar
1200-479 Lisboa
Rise Amsterdam
Herengracht 124-128,
1015 BT Amsterdam,
Netherlands
Your AI Partners
Rise Lisbon
Mercado de Ribeira
Av. 24 de Julho 1o andar
1200-479 Lisboa
Rise Amsterdam
Herengracht 124-128,
1015 BT Amsterdam,
Netherlands
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