Team

Design director, lead designer.

What we did

Design

Deliverables

Website

App

Duration

34 weeks

Tech stack

Figma

Pixit Media users faced increasing tool complexity and clunky navigation as they navigated multiple apps that had been developed during Pixit’s impressive growth. A fragmented user experience was hindering Pixit’s scalability and market competitiveness.

Problem statement

Pixit Media users faced increasing tool complexity and clunky navigation as they navigated multiple apps that had been developed during Pixit’s impressive growth. A fragmented user experience was hindering Pixit’s scalability and market competitiveness.

Hypothesis

A full product redesign from a user-first perspective will create a more unified user experience, enhancing Pixit’s growth by reducing churn from existing users and simplifying onboarding for new users.

Solution

  • Pixit Media’s product was highly technical, meaning Rise needed to work closely with existing users to build empathy, map workflows end-to-end and uncover pain-points.

  • Rise used a jobs-to-be-done approach while conducting extensive user interviews to emphasise the product’s core value drivers

  • Consistent weekly meetings and a single point of contact were integrated into Pixit’s schedule, empowering stakeholders with clear communication on tech and product trade-offs.

  • Rise tested numerous Figma wireframe prototypes with user groups to refine the product, ensuring seamless flows between different Pixit services.

  • Pixit’s Net Promoter Score rose from 3.1 to 4.5 stars, and customer assistance needs decreased by 55% within a year of the launch thanks to Pixits shift from a tech-first to a user-first approach.

Pixit Media users faced increasing tool complexity and clunky navigation as they navigated multiple apps that had been developed during Pixit’s impressive growth. A fragmented user experience was hindering Pixit’s scalability and market competitiveness.

Problem statement

Pixit Media users faced increasing tool complexity and clunky navigation as they navigated multiple apps that had been developed during Pixit’s impressive growth. A fragmented user experience was hindering Pixit’s scalability and market competitiveness.

Hypothesis

A full product redesign from a user-first perspective will create a more unified user experience, enhancing Pixit’s growth by reducing churn from existing users and simplifying onboarding for new users.

Solution

  • Pixit Media’s product was highly technical, meaning Rise needed to work closely with existing users to build empathy, map workflows end-to-end and uncover pain-points.

  • Rise used a jobs-to-be-done approach while conducting extensive user interviews to emphasise the product’s core value drivers

  • Consistent weekly meetings and a single point of contact were integrated into Pixit’s schedule, empowering stakeholders with clear communication on tech and product trade-offs.

  • Rise tested numerous Figma wireframe prototypes with user groups to refine the product, ensuring seamless flows between different Pixit services.

  • Pixit’s Net Promoter Score rose from 3.1 to 4.5 stars, and customer assistance needs decreased by 55% within a year of the launch thanks to Pixits shift from a tech-first to a user-first approach.

Pixit Media users faced increasing tool complexity and clunky navigation as they navigated multiple apps that had been developed during Pixit’s impressive growth. A fragmented user experience was hindering Pixit’s scalability and market competitiveness.

Problem statement

Pixit Media users faced increasing tool complexity and clunky navigation as they navigated multiple apps that had been developed during Pixit’s impressive growth. A fragmented user experience was hindering Pixit’s scalability and market competitiveness.

Hypothesis

A full product redesign from a user-first perspective will create a more unified user experience, enhancing Pixit’s growth by reducing churn from existing users and simplifying onboarding for new users.

Solution

  • Pixit Media’s product was highly technical, meaning Rise needed to work closely with existing users to build empathy, map workflows end-to-end and uncover pain-points.

  • Rise used a jobs-to-be-done approach while conducting extensive user interviews to emphasise the product’s core value drivers

  • Consistent weekly meetings and a single point of contact were integrated into Pixit’s schedule, empowering stakeholders with clear communication on tech and product trade-offs.

  • Rise tested numerous Figma wireframe prototypes with user groups to refine the product, ensuring seamless flows between different Pixit services.

  • Pixit’s Net Promoter Score rose from 3.1 to 4.5 stars, and customer assistance needs decreased by 55% within a year of the launch thanks to Pixits shift from a tech-first to a user-first approach.

Pixit Media users faced increasing tool complexity and clunky navigation as they navigated multiple apps that had been developed during Pixit’s impressive growth. A fragmented user experience was hindering Pixit’s scalability and market competitiveness.

Problem statement

Pixit Media users faced increasing tool complexity and clunky navigation as they navigated multiple apps that had been developed during Pixit’s impressive growth. A fragmented user experience was hindering Pixit’s scalability and market competitiveness.

Hypothesis

A full product redesign from a user-first perspective will create a more unified user experience, enhancing Pixit’s growth by reducing churn from existing users and simplifying onboarding for new users.

Solution

  • Pixit Media’s product was highly technical, meaning Rise needed to work closely with existing users to build empathy, map workflows end-to-end and uncover pain-points.

  • Rise used a jobs-to-be-done approach while conducting extensive user interviews to emphasise the product’s core value drivers

  • Consistent weekly meetings and a single point of contact were integrated into Pixit’s schedule, empowering stakeholders with clear communication on tech and product trade-offs.

  • Rise tested numerous Figma wireframe prototypes with user groups to refine the product, ensuring seamless flows between different Pixit services.

  • Pixit’s Net Promoter Score rose from 3.1 to 4.5 stars, and customer assistance needs decreased by 55% within a year of the launch thanks to Pixits shift from a tech-first to a user-first approach.

Pixit Media users faced increasing tool complexity and clunky navigation as they navigated multiple apps that had been developed during Pixit’s impressive growth. A fragmented user experience was hindering Pixit’s scalability and market competitiveness.

Problem statement

Pixit Media users faced increasing tool complexity and clunky navigation as they navigated multiple apps that had been developed during Pixit’s impressive growth. A fragmented user experience was hindering Pixit’s scalability and market competitiveness.

Hypothesis

A full product redesign from a user-first perspective will create a more unified user experience, enhancing Pixit’s growth by reducing churn from existing users and simplifying onboarding for new users.

Solution

  • Pixit Media’s product was highly technical, meaning Rise needed to work closely with existing users to build empathy, map workflows end-to-end and uncover pain-points.

  • Rise used a jobs-to-be-done approach while conducting extensive user interviews to emphasise the product’s core value drivers

  • Consistent weekly meetings and a single point of contact were integrated into Pixit’s schedule, empowering stakeholders with clear communication on tech and product trade-offs.

  • Rise tested numerous Figma wireframe prototypes with user groups to refine the product, ensuring seamless flows between different Pixit services.

  • Pixit’s Net Promoter Score rose from 3.1 to 4.5 stars, and customer assistance needs decreased by 55% within a year of the launch thanks to Pixits shift from a tech-first to a user-first approach.

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