Case study
Selina Advance
Sales Force to fully custom platform for mortgage company.
5,000
Scaled case volume by 300%, handling 5,000+ cases per month
25%
Reduced underwriting errors by 25%, improving accuracy
$150M
Platform optimization directly contributed to closing a $150M Series B round
Team
Delivery manager, technical manager, lead designer, lead developer
What we did
Design
Custom Code
Deliverables
Website
App
Duration
24 weeks
Tech stack
Next j.s, Sanity, AWS.
Selina Advance is a financial service that provides flexible credit lines and loans secured against property in the UK. Currently scaling to become a $100M company, it allows homeowners to access funds based on their property equity, offering a more affordable alternative to traditional unsecured loans or credit.
Problem statement
Selina Advance’s existing Salesforce-based underwriting platform was creating a bottleneck for the underwriting department. A clunky user-experience, an inability to handle complex workflow and poor interoperability with third party tooling limited the department’s ability to reach KPIs that were crucial for it to close its Series B funding round.
Hypothesis
To accelerate case processing for underwriters, Rise needs to deliver a platform optimising the UX for established workflows while simultaneously enabling high levels of customisation through modularity to cater for third party integrations.
Solution
Rise worked with the in-house product team to map all established workflows and understand company data model structures to simplify future API integrations.
Rise mirrored the internal underwriting teams to find points points.
Figma prototypes were used heavily to test new ideas and get buy-in from internal stakeholders.
Rise delivered high-fidelity designs for an end-to-end custom underwriting platform that enabled Seline to scale case processing, enabling them to close a $150M Series B.
As part of the delivery, Rise established continuous data collection and feedback processes, ensuring Selina’s tools could adapt with evolving business needs.
Selina Advance is a financial service that provides flexible credit lines and loans secured against property in the UK. Currently scaling to become a $100M company, it allows homeowners to access funds based on their property equity, offering a more affordable alternative to traditional unsecured loans or credit.
Read more
Selina Advance is a financial service that provides flexible credit lines and loans secured against property in the UK. Currently scaling to become a $100M company, it allows homeowners to access funds based on their property equity, offering a more affordable alternative to traditional unsecured loans or credit.
Problem statement
Selina Advance’s existing Salesforce-based underwriting platform was creating a bottleneck for the underwriting department. A clunky user-experience, an inability to handle complex workflow and poor interoperability with third party tooling limited the department’s ability to reach KPIs that were crucial for it to close its Series B funding round.
Hypothesis
To accelerate case processing for underwriters, Rise needs to deliver a platform optimising the UX for established workflows while simultaneously enabling high levels of customisation through modularity to cater for third party integrations.
Solution
Rise worked with the in-house product team to map all established workflows and understand company data model structures to simplify future API integrations.
Rise mirrored the internal underwriting teams to find points points.
Figma prototypes were used heavily to test new ideas and get buy-in from internal stakeholders.
Rise delivered high-fidelity designs for an end-to-end custom underwriting platform that enabled Seline to scale case processing, enabling them to close a $150M Series B.
As part of the delivery, Rise established continuous data collection and feedback processes, ensuring Selina’s tools could adapt with evolving business needs.
Selina Advance is a financial service that provides flexible credit lines and loans secured against property in the UK. Currently scaling to become a $100M company, it allows homeowners to access funds based on their property equity, offering a more affordable alternative to traditional unsecured loans or credit.
Problem statement
Selina Advance’s existing Salesforce-based underwriting platform was creating a bottleneck for the underwriting department. A clunky user-experience, an inability to handle complex workflow and poor interoperability with third party tooling limited the department’s ability to reach KPIs that were crucial for it to close its Series B funding round.
Hypothesis
To accelerate case processing for underwriters, Rise needs to deliver a platform optimising the UX for established workflows while simultaneously enabling high levels of customisation through modularity to cater for third party integrations.
Solution
Rise worked with the in-house product team to map all established workflows and understand company data model structures to simplify future API integrations.
Rise mirrored the internal underwriting teams to find points points.
Figma prototypes were used heavily to test new ideas and get buy-in from internal stakeholders.
Rise delivered high-fidelity designs for an end-to-end custom underwriting platform that enabled Seline to scale case processing, enabling them to close a $150M Series B.
As part of the delivery, Rise established continuous data collection and feedback processes, ensuring Selina’s tools could adapt with evolving business needs.
Selina Advance is a financial service that provides flexible credit lines and loans secured against property in the UK. Currently scaling to become a $100M company, it allows homeowners to access funds based on their property equity, offering a more affordable alternative to traditional unsecured loans or credit.
Problem statement
Selina Advance’s existing Salesforce-based underwriting platform was creating a bottleneck for the underwriting department. A clunky user-experience, an inability to handle complex workflow and poor interoperability with third party tooling limited the department’s ability to reach KPIs that were crucial for it to close its Series B funding round.
Hypothesis
To accelerate case processing for underwriters, Rise needs to deliver a platform optimising the UX for established workflows while simultaneously enabling high levels of customisation through modularity to cater for third party integrations.
Solution
Rise worked with the in-house product team to map all established workflows and understand company data model structures to simplify future API integrations.
Rise mirrored the internal underwriting teams to find points points.
Figma prototypes were used heavily to test new ideas and get buy-in from internal stakeholders.
Rise delivered high-fidelity designs for an end-to-end custom underwriting platform that enabled Seline to scale case processing, enabling them to close a $150M Series B.
As part of the delivery, Rise established continuous data collection and feedback processes, ensuring Selina’s tools could adapt with evolving business needs.
We developed an interactive prototype using Figma to validate your concepts and gather invaluable user feedback and show to investors.
Lean designs that are ready for development, minimizing handoff friction and speeding up implementation.
Lean designs that are ready for development, minimizing handoff friction and speeding up implementation.
A comprehensive guide that ensures brand consistency and usability.
A comprehensive guide that ensures brand consistency and usability.
A comprehensive guide that ensures brand consistency and usability.
We developed an interactive prototype using Figma to validate your concepts and gather invaluable user feedback and show to investors.
Lean designs that are ready for development, minimizing handoff friction and speeding up implementation.
Lean designs that are ready for development, minimizing handoff friction and speeding up implementation.
A comprehensive guide that ensures brand consistency and usability.
A comprehensive guide that ensures brand consistency and usability.
A comprehensive guide that ensures brand consistency and usability.
We developed an interactive prototype using Figma to validate your concepts and gather invaluable user feedback and show to investors.
Lean designs that are ready for development, minimizing handoff friction and speeding up implementation.
Lean designs that are ready for development, minimizing handoff friction and speeding up implementation.
A comprehensive guide that ensures brand consistency and usability.
A comprehensive guide that ensures brand consistency and usability.
A comprehensive guide that ensures brand consistency and usability.
Read the next case study
We took the real estate business’ website to the next level.
What Our Partners Say.
What Our Partners Say.
What Our Partners Say.
"I think you were really aware and understanding of the nature of client needs... that really didn't go unnoticed."
Fred North, Creative Director – Koto.studio ex. DesignStudio
"I just showed the site and branding to the lead animator on Avatar, Fantastic 4, Call of Duty, and he LOVES it!"
Fred North, Creative Director – Koto.studio ex. DesignStudio
“Rise did a great job at figuring out what was in our heads and bringing that to life. Wow — nicely done."
Jeremiah Kittredge, Managing Director – OnlyOne ex. Democracy Builders
"Rise's helped us through a very key blocker. Their workflow was brilliant - quick to adapt to our ever-changing needs. I’ve recommended them to two other founders."
Johnny Quach, CPO/CMO – Hostel World ex. Match.com, TechStars
"Rise added an incredible amount of value from our side in such a short time... We earned a 50% increase in conversions."
Chantal Gouvea Paulson, CEO – BlinkBid ex. IGC Partners
"They have an excellent talent pool and fast turnaround times."
Daniel Braithwaite, Founder & CPO – Veremark ex. SapientRazorfish
"Rise over-delivered... they delivered exactly what we wanted and then some."
Joe Pearl, Founder & CEO – POGO
"Rise has become our go-to for digital, product design and tech talent... We have trusted them with our most sensitive work."
Johann Laeschke, CMO — Spitfire Ex. Koto Studio, AKQA
"Rise did a phenomenal job... We gave a lot of space and they designed a website that surpassed our expectations."
Jessi Noel-Dodge, Production Coordinator – Explore55
"I think you were really aware and understanding of the nature of client needs... that really didn't go unnoticed."
Fred North, Creative Director – Koto.studio ex. DesignStudio
“I just showed the site and branding to the lead animator on Avatar, Fantastic 4, Call of Duty, and he LOVES it!”
Michael Kranitz — CEO, HeliStorm ex. CEO, Own The Crowd
“Rise did a great job at figuring out what was in our heads and bringing that to life. Wow — nicely done."
Jeremiah Kittredge, Managing Director – OnlyOne ex. Democracy Builders
"Rise's intervention helped us through a very key blocker. Their workflow was brilliant - quick to adapt to our ever-changing needs. I’ve recommended them to two other founders."
Johnny Quach, CPO/CMO – Hostel World ex. Match.com, TechStars
"Rise added an incredible amount of value from our side in such a short time... We earned a 50% increase in conversions."
Chantal Gouvea Paulson, CEO – BlinkBid ex. IGC Partners
"They have an excellent talent pool and fast turnaround times."
Daniel Braithwaite, Founder & CPO – Veremark ex. SapientRazorfish
"Rise over-delivered... they delivered exactly what we wanted and then some."
Joe Pearl, Founder & CEO – POGO
"Rise has become our go-to for digital, product design and tech talent... We have trusted them with our most sensitive work."
Johann Laeschke, CMO — Spitfire Ex. Koto Studio, AKQA
"Rise did a phenomenal job... We gave a lot of space and they designed a website that surpassed our expectations."
Jessi Noel-Dodge, Production Coordinator – Explore55
"I think you were really aware and understanding of the nature of client needs... that really didn't go unnoticed."
Fred North, Creative Director – Koto.studio ex. DesignStudio
"I just showed the site and branding to the lead animator on Avatar, Fantastic 4, Call of Duty, and he LOVES it!"
Fred North, Creative Director – Koto.studio ex. DesignStudio
“Rise did a great job at figuring out what was in our heads and bringing that to life. Wow — nicely done."
Jeremiah Kittredge, Managing Director – OnlyOne ex. Democracy Builders
"Rise's helped us through a very key blocker. Their workflow was brilliant - quick to adapt to our ever-changing needs. I’ve recommended them to two other founders."
Johnny Quach, CPO/CMO – Hostel World ex. Match.com, TechStars
"Rise added an incredible amount of value from our side in such a short time... We earned a 50% increase in conversions."
Chantal Gouvea Paulson, CEO – BlinkBid ex. IGC Partners
"They have an excellent talent pool and fast turnaround times."
Daniel Braithwaite, Founder & CPO – Veremark ex. SapientRazorfish
"Rise over-delivered... they delivered exactly what we wanted and then some."
Joe Pearl, Founder & CEO – POGO
"Rise has become our go-to for digital, product design and tech talent... We have trusted them with our most sensitive work."
Johann Laeschke, CMO — Spitfire Ex. Koto Studio, AKQA
"Rise did a phenomenal job... We gave a lot of space and they designed a website that surpassed our expectations."
Jessi Noel-Dodge, Production Coordinator – Explore55
Grow your bottom line, not your payroll.
Grow your bottom line, not your payroll.
Grow your bottom line, not your payroll.
Replace three hires with one subscription.
Replace three hires with one subscription.
Replace three hires with one subscription.
Replace three hires with one subscription.
Replace three hires with one subscription.
Trusted by founders, agencies and scaleups worldwide
Let's go
Add your details below so we can prepare for our discovery call with an expert.
Copyright Rise 2025. Designed using Rise.
Cookies
Privacy
Your AI Partners
Rise Lisbon
Mercado de Ribeira
Av. 24 de Julho 1o andar
1200-479 Lisboa
Rise Amsterdam
Herengracht 124-128,
1015 BT Amsterdam,
Netherlands
Your AI Partners
Rise Lisbon
Mercado de Ribeira
Av. 24 de Julho 1o andar
1200-479 Lisboa
Rise Amsterdam
Herengracht 124-128,
1015 BT Amsterdam,
Netherlands
Your AI Partners
Rise Lisbon
Mercado de Ribeira
Av. 24 de Julho 1o andar
1200-479 Lisboa
Rise Amsterdam
Herengracht 124-128,
1015 BT Amsterdam,
Netherlands
Your AI Partners
Rise Lisbon
Mercado de Ribeira
Av. 24 de Julho 1o andar
1200-479 Lisboa
Rise Amsterdam
Herengracht 124-128,
1015 BT Amsterdam,
Netherlands
Your AI Partners
Rise Lisbon
Mercado de Ribeira
Av. 24 de Julho 1o andar
1200-479 Lisboa
Rise Amsterdam
Herengracht 124-128,
1015 BT Amsterdam,
Netherlands
Elevate Your
Execution
Speak to one of our experts about your project—book a call today.
Elevate Your
Execution
Speak to one of our experts about your project—book a call today.
Elevate Your
Execution
Speak to one of our experts about your project—book a call today.
Elevate Your
Execution
Speak to one of our experts about your project—book a call today.
Elevate Your
Execution
Speak to one of our experts about your project—book a call today.