Team

Designer, Design Director

What we did

Design

Brand

Deliverables

Website

Duration

6 weeks

Tech stack

Figma

Explore 55 Plus is pioneering a new real estate category in the US. Catering to individuals 55 years and older, the business curates the best new and existing community developments focused on longevity, community, sunshine, and lifestyle upgrades.

Problem statement

Explore 55’s digital presence was misaligned for the premium experience customers had come to expect. The website was proving to be a key bottleneck, preventing substantial interest in Explore 55’s service from converting to sales. 

Hypothesis

Creating a visually appealing website with simplified navigation and alignment with modern accessibility standards would appeal to the target demographic, helping Explore 55 to stand out from competitors, increase conversion, and ultimately achieve its growth objectives.

Solution

  • Rise worked closely with the Explore 55 team to identify the key drop-off points in the online sales process.

  • Leveraging these insights, Rise pursued a video-first approach, creating rich visual content to condense the company's unique selling points into digestible videos.



  • Navigation was optimized for mobile and desktop, providing a seamless and intuitive user experience that encourages interaction and enhanced conversion.

Explore 55 Plus is pioneering a new real estate category in the US. Catering to individuals 55 years and older, the business curates the best new and existing community developments focused on longevity, community, sunshine, and lifestyle upgrades.

Read more

Explore 55 Plus is pioneering a new real estate category in the US. Catering to individuals 55 years and older, the business curates the best new and existing community developments focused on longevity, community, sunshine, and lifestyle upgrades.

Problem statement

Explore 55’s digital presence was misaligned for the premium experience customers had come to expect. The website was proving to be a key bottleneck, preventing substantial interest in Explore 55’s service from converting to sales. 

Hypothesis

Creating a visually appealing website with simplified navigation and alignment with modern accessibility standards would appeal to the target demographic, helping Explore 55 to stand out from competitors, increase conversion, and ultimately achieve its growth objectives.

Solution

  • Rise worked closely with the Explore 55 team to identify the key drop-off points in the online sales process.

  • Leveraging these insights, Rise pursued a video-first approach, creating rich visual content to condense the company's unique selling points into digestible videos.



  • Navigation was optimized for mobile and desktop, providing a seamless and intuitive user experience that encourages interaction and enhanced conversion.

Explore 55 Plus is pioneering a new real estate category in the US. Catering to individuals 55 years and older, the business curates the best new and existing community developments focused on longevity, community, sunshine, and lifestyle upgrades.

Problem statement

Explore 55’s digital presence was misaligned for the premium experience customers had come to expect. The website was proving to be a key bottleneck, preventing substantial interest in Explore 55’s service from converting to sales. 

Hypothesis

Creating a visually appealing website with simplified navigation and alignment with modern accessibility standards would appeal to the target demographic, helping Explore 55 to stand out from competitors, increase conversion, and ultimately achieve its growth objectives.

Solution

  • Rise worked closely with the Explore 55 team to identify the key drop-off points in the online sales process.

  • Leveraging these insights, Rise pursued a video-first approach, creating rich visual content to condense the company's unique selling points into digestible videos.



  • Navigation was optimized for mobile and desktop, providing a seamless and intuitive user experience that encourages interaction and enhanced conversion.

Explore 55 Plus is pioneering a new real estate category in the US. Catering to individuals 55 years and older, the business curates the best new and existing community developments focused on longevity, community, sunshine, and lifestyle upgrades.

Problem statement

Explore 55’s digital presence was misaligned for the premium experience customers had come to expect. The website was proving to be a key bottleneck, preventing substantial interest in Explore 55’s service from converting to sales. 

Hypothesis

Creating a visually appealing website with simplified navigation and alignment with modern accessibility standards would appeal to the target demographic, helping Explore 55 to stand out from competitors, increase conversion, and ultimately achieve its growth objectives.

Solution

  • Rise worked closely with the Explore 55 team to identify the key drop-off points in the online sales process.

  • Leveraging these insights, Rise pursued a video-first approach, creating rich visual content to condense the company's unique selling points into digestible videos.



  • Navigation was optimized for mobile and desktop, providing a seamless and intuitive user experience that encourages interaction and enhanced conversion.

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Lean designs that are ready for development, minimizing handoff friction and speeding up implementation.

Lean designs that are ready for development, minimizing handoff friction and speeding up implementation.

Lean designs that are ready for development, minimizing handoff friction and speeding up implementation.

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What Our Partners Say.

What Our Partners Say.

What Our Partners Say.

  • "I think you were really aware and understanding of the nature of client needs... that really didn't go unnoticed."

    Fred North, Creative Director – Koto.studio

 ex. DesignStudio

  • "I just showed the site and branding to the lead animator on Avatar, Fantastic 4, Call of Duty, and he LOVES it!"

    Fred North, Creative Director – Koto.studio

 ex. DesignStudio

  • “Rise did a great job at figuring out what was in our heads and bringing that to life. Wow — nicely done."


    Jeremiah Kittredge, Managing Director – OnlyOne ex. Democracy Builders

  • "Rise's helped us through a very key blocker. Their workflow was brilliant - quick to adapt to our ever-changing needs. I’ve recommended them to two other founders."

    Johnny Quach, CPO/CMO – Hostel World ex. Match.com, TechStars

  • "Rise added an incredible amount of value from our side in such a short time... We earned a 50% increase in conversions."

    Chantal Gouvea Paulson, CEO – BlinkBid ex. IGC Partners

  • "They have an excellent talent pool and fast turnaround times."

    Daniel Braithwaite, Founder & CPO – Veremark ex. SapientRazorfish

  • "Rise over-delivered... they delivered exactly what we wanted and then some."

    Joe Pearl, Founder & CEO – POGO

  • "Rise has become our go-to for digital, product design and tech talent... We have trusted them with our most sensitive work."

    Johann Laeschke, CMO — Spitfire Ex. Koto Studio, AKQA

  • "Rise did a phenomenal job... We gave a lot of space and they designed a website that surpassed our expectations."

    Jessi Noel-Dodge, Production Coordinator – Explore55

  • "I think you were really aware and understanding of the nature of client needs... that really didn't go unnoticed."



    Fred North, Creative Director – Koto.studio



 ex. DesignStudio

  • “I just showed the site and branding to the lead animator on Avatar, Fantastic 4, Call of Duty, and he LOVES it!”

    Michael Kranitz — CEO, HeliStorm

ex. CEO, Own The Crowd

  • “Rise did a great job at figuring out what was in our heads and bringing that to life. Wow — nicely done."



    Jeremiah Kittredge, Managing Director – OnlyOne ex. Democracy Builders

  • "Rise's intervention helped us through a very key blocker. Their workflow was brilliant - quick to adapt to our ever-changing needs. I’ve recommended them to two other founders."

    Johnny Quach, CPO/CMO – Hostel World ex. Match.com, TechStars

  • "Rise added an incredible amount of value from our side in such a short time... We earned a 50% increase in conversions."

    Chantal Gouvea Paulson, CEO – BlinkBid ex. IGC Partners

  • "They have an excellent talent pool and fast turnaround times."

    Daniel Braithwaite, Founder & CPO – Veremark ex. SapientRazorfish

  • "Rise over-delivered... they delivered exactly what we wanted and then some."

    Joe Pearl, Founder & CEO – POGO

  • "Rise has become our go-to for digital, product design and tech talent... We have trusted them with our most sensitive work."

    Johann Laeschke, CMO — Spitfire Ex. Koto Studio, AKQA

  • "Rise did a phenomenal job... We gave a lot of space and they designed a website that surpassed our expectations."

    Jessi Noel-Dodge, Production Coordinator – Explore55

  • "I think you were really aware and understanding of the nature of client needs... that really didn't go unnoticed."

    Fred North, Creative Director – Koto.studio

 ex. DesignStudio

  • "I just showed the site and branding to the lead animator on Avatar, Fantastic 4, Call of Duty, and he LOVES it!"

    Fred North, Creative Director – Koto.studio

 ex. DesignStudio

  • “Rise did a great job at figuring out what was in our heads and bringing that to life. Wow — nicely done."


    Jeremiah Kittredge, Managing Director – OnlyOne ex. Democracy Builders

  • "Rise's helped us through a very key blocker. Their workflow was brilliant - quick to adapt to our ever-changing needs. I’ve recommended them to two other founders."

    Johnny Quach, CPO/CMO – Hostel World ex. Match.com, TechStars

  • "Rise added an incredible amount of value from our side in such a short time... We earned a 50% increase in conversions."

    Chantal Gouvea Paulson, CEO – BlinkBid ex. IGC Partners

  • "They have an excellent talent pool and fast turnaround times."

    Daniel Braithwaite, Founder & CPO – Veremark ex. SapientRazorfish

  • "Rise over-delivered... they delivered exactly what we wanted and then some."

    Joe Pearl, Founder & CEO – POGO

  • "Rise has become our go-to for digital, product design and tech talent... We have trusted them with our most sensitive work."

    Johann Laeschke, CMO — Spitfire Ex. Koto Studio, AKQA

  • "Rise did a phenomenal job... We gave a lot of space and they designed a website that surpassed our expectations."

    Jessi Noel-Dodge, Production Coordinator – Explore55

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